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Great social strategy is an opportunity to showcase the product and service, creating company image and branding to achieve your goals. It is a way to communicate directly with the target audience, talk about your product, remind them of the services and goods you provide, and a way to encourage purchases.
Integrated digital marketing
Integrated digital marketing is the use of all possible forms of digital channels to promote a brand. This includes: television, radio, Internet, social media and other forms. Digital marketing is closely intertwined with internet marketing. A number of techniques have been developed to reach the target audience in any environment they are in (using phone apps, sms / mms, street and counter banner advertising, VR, etc.). Today digital marketing is intertwined with traditional types of advertising to grab the attention of the audience and drag it into the virtual world.
The product or service can be as convenient, informative and interesting as possible, but if users cannot find it, it is useless. To effectively attract users from search engines, we use SEO site promotion, which attracts new potential customers that are interested in a company's service or product. This is the direction without which comprehensive promotion is impossible.
Contextual advertising is shown in search engines, on various sites, in mobile applications and on other channels. The effect of contextual advertising is that it is visible pretty quickly after 1-2 days, so this is an interesting, useful tool, which requires precise and competent settings, so it is better to leave this to experienced specialists.